For embroidery & DTF shops

Stop guessing. Start knowing.

Tools that tell you exactly what to charge, how to build your gang sheets, and whether a job is actually worth taking.

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The Toolkit

Two problems. Two tools.

Undercharging costs you money. Manual gang sheets waste your time. These fix both.

I was finishing jobs and not knowing if I made money. The spreadsheet I built never quite worked. So I built something that did.

The process

How I Price Every Job

Same three steps, every order — whether it's a single left chest or a bulk run of 50 hoodies.

1

Figure out the true cost

Thread, stabilizer, blank, labor, digitizing spread across the reorder quantity, and a 10% overhead buffer. Most shops forget two or three of these — which is exactly how you end up with a busy month that doesn't pay you.

2

Gross up for the platform

If you sell on Etsy, Shopify, or Square, the platform takes a cut after you set your price — which means charging $30 doesn't mean keeping $30. You have to work backwards from what you want to keep, not forwards from what you think sounds fair. Most sellers skip this step and absorb the fees silently.

3

Check the margin before you send the quote

A number alone doesn't tell you if the job is worth taking. I look at margin percentage — under 25% and I either raise the price or tell the customer it's not the right fit. Knowing your floor matters more than knowing your price.

This is the workflow the Embroidery Pricing System is built around. The cheat sheet below gives you the formula in a format you can keep open while you quote.

Shop tips, new tools, and the free cheat sheet.

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