Price any embroidery job by stitch count in seconds. Enter your numbers, get a sell price that protects your margin and a profit you can see. Nothing to download, nothing to sign up for.
Built by a working embroidery shop in Raleigh, NC. Free to use, every time.
Enter a real job below. The sell price and margin update the moment you change a number.
Run time estimated from stitch count · digitizing not included
This is the quick estimate. The full Embroidery Pricing System adds digitizing amortized across reorders, thread & stabilizer dialed to your shop, overhead and target margin you control, bulk-quantity pricing, saved quotes, and CSV export.
Get the full tool — $24.99Demo uses standard defaults for thread, stabilizer, overhead, and a 35% target margin. In the full tool, every one of those is yours to set.
I was finishing jobs and not knowing if I made money. The spreadsheet I built never quite worked. So I built something that did.
"I run a small business by myself, and trying to figure out pricing on everything is exhausting, plus math is not my strong suit! I was not paying myself enough, and I was definitely not charging enough. This calculator gives me a good idea on what to charge. This was a great purchase for my business."
"Excellent seller, excellent customer service. The seller also helped me make a product to fit my business, thank you so much! Works absolutely great, no more guessing prices."
"Highly recommended. It makes pricing so much easier."
The calculator above runs on this exact method — the same three steps I use on every order, whether it's a single left chest or a bulk run of 50 hoodies.
Thread, stabilizer, blank, labor, digitizing spread across the reorder quantity, and a 10% overhead buffer. Most shops forget two or three of these — which is exactly how you end up with a busy month that doesn't pay you.
If you sell on Etsy, Shopify, or Square, the platform takes a cut after you set your price — which means charging $30 doesn't mean keeping $30. You have to work backwards from what you want to keep, not forwards from what you think sounds fair. Most sellers skip this step and absorb the fees silently.
A number alone doesn't tell you if the job is worth taking. I look at margin percentage — under 25% and I either raise the price or tell the customer it's not the right fit. Knowing your floor matters more than knowing your price.
This is the workflow the Embroidery Pricing System is built around. The cheat sheet below gives you the formula in a format you can keep open while you quote.
Stitch count drives two things: your run time and your thread cost. Estimate machine time from the stitch count, add thread, the blank, stabilizer, and any digitizing, then add overhead and the margin you want to keep. The calculator above does all of that and grosses the price up to cover platform fees, so the number you see is the number to charge.
There's no flat rate, and copying a competitor's price is how shops lose money. Your price depends on stitch count, your blank cost, your hourly labor rate, and where you sell. As a rough anchor, a 5,000-stitch left chest on a $5 blank at a $50 per hour rate usually lands around $20 to $25 per piece once margin and fees are built in. Run your own numbers above to get yours.
Aim for 30% or higher after all your costs. Under 20% is a warning sign that your labor rate is too low or your blank cost is too high. The calculator shows your margin live and flags it when a job gets thin, so you can raise the price or walk away before you send the quote.
Yes, every time. Digitizing is real work, or a real cost you paid someone else for. Charge it the first time and spread it across the reorder quantity so it stays fair on bulk runs. Never absorb it silently. The full Embroidery Pricing System amortizes the digitizing fee across quantity for you.
Yes. Etsy, Shopify, and Square all take their cut after you set your price, so charging $30 doesn't mean keeping $30. You have to work backward from what you want to keep. The calculator grosses your price up so the fee comes out of the customer's total, not your margin.
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