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Free DTF Pricing Calculator

Price any DTF transfer by size in seconds. Enter your dimensions and target margin, get a price that covers film, ink, powder, labor, and equipment with real profit built in. Nothing to download, nothing to sign up for.

Built by a working apparel shop in Raleigh, NC. Free to use, every time.

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Price a transfer right now.

Enter your transfer size below. The price and profit update the moment you change a number.

Your transfer
Four numbers. Change any of them.
in
in
$
%
Suggested price per transfer
$14.50
Hits your target margin

Single print · gang several designs on a sheet to drop the cost

Cost to make
$5.62
Your profit
$8.88
Margin
61%

This prices a single transfer. Shop Suite Pro has the full DTF pricing built in: gang sheet layout and cost-per-print, finished-garment job pricing, your own film, ink, powder, and equipment rates, plus quotes, orders, inventory, and a live dashboard for your whole shop.

Get Shop Suite Pro — $51.99

Demo uses standard DTF rates: film $0.05/in, ink $0.10/ml at 70% coverage, powder $0.03/g, 8 min labor, and equipment per print. In the full tool, every rate is yours to set.

I was finishing jobs and not knowing if I made money. The spreadsheet I built never quite worked. So I built something that did.

Real reviews

Sellers who stopped undercharging.

4.9 average from 25 reviews on Etsy
★★★★★

"I run a small business by myself, and trying to figure out pricing on everything is exhausting, plus math is not my strong suit! I was not paying myself enough, and I was definitely not charging enough. This calculator gives me a good idea on what to charge. This was a great purchase for my business."

Donna · verified Etsy buyer
★★★★★

"Excellent seller, excellent customer service. The seller also helped me make a product to fit my business, thank you so much! Works absolutely great, no more guessing prices."

Ben · verified Etsy buyer
★★★★★

"Highly recommended. It makes pricing so much easier."

Zeyna · verified Etsy buyer
How it works

How DTF pricing works

The calculator above runs on this exact method, the same three steps that price every transfer, whether it's a one-off or a full gang sheet.

1

Add up the real cost per print

Film by the linear inch of height, ink by area and coverage, powder by area, plus your labor per print and a share of your equipment. Material is cheap on DTF, so the cost that sinks most shops is their own time, and they forget to charge for it.

2

Gang up to drop the cost

A single transfer carries the full labor and equipment cost alone. Pack several designs onto one sheet and that fixed cost spreads across every print, so cost per transfer falls fast. This is why a 3-inch logo printed one at a time still isn't cheap, and why gang sheets exist.

3

Set your margin, then round to a clean price

Take your cost and divide by one minus your target margin. Most transfer shops aim for 55 to 70%. Round up to a tidy number so your price list looks intentional, not like it came out of a spreadsheet to the penny.

This is the workflow built into Shop Suite Pro, which prices your DTF transfers, gang sheets, and finished jobs in one place. The cheat sheet below gives you the formula to keep open while you quote.

Common questions

DTF pricing, answered

How do you price a DTF transfer?

Start with your real cost per print: film by the linear inch of height, ink by area and coverage, powder by area, plus your labor and a share of your equipment. Then divide by one minus your target margin to get a price that keeps your profit. The calculator above does all of that from just the transfer size.

How much should I charge for a DTF transfer?

It depends mostly on size and how much of your time each print eats. As a rough anchor, an 11 by 11 inch transfer at a $25 per hour labor rate and a 60% margin lands around $14 to $15 each as a single print. Gang several designs onto one sheet and your cost per print, and the price you can charge, both drop. Run your own size above.

What's a good profit margin for DTF transfers?

Most transfer shops target 55 to 70%. DTF material cost per print is low, so your margin is really about covering your labor and equipment and still leaving real money on the table. The calculator prices to the margin you set and shows the profit per transfer.

How is a gang sheet priced compared to a single transfer?

A single transfer carries the full labor and equipment cost on its own, which is why small one-off prints feel expensive. A gang sheet spreads one print run across many designs, so the fixed cost per design drops and your cost per print falls sharply. Shop Suite Pro prices both the gang sheet and the finished printed garment.

What does it cost to make a DTF transfer?

The material is cheap: film around $0.05 per linear inch, ink near $0.10 per ml at about 70% coverage, and powder around $0.03 per gram. The bigger costs are your labor per print and a share of your equipment. For a typical 11 by 11 transfer, the all-in cost usually lands under $6.

Get the Free Pricing Cheat Sheet

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